Our Friday July 8 performance is a very special one – all proceeds from this show will be donated towards raising awareness and ending child poverty in Cape Breton.
The music-drama team has declared the July 8th performance as “Now is the Time –End Poverty”, giving 100% of its income to help aid childhood poverty in Cape Breton.
Creator and producer, Lorna MacDonald, Lois Marshall Chair in Voice at the University of Toronto, noted, “To learn that no fewer than 32% of Cape Breton children live at the poverty level is devastating. That is not the Cape Breton I grew up in. I decided that we could either talk about it, or do something, so we are going to do our part in collaboration with some wonderful businesses. The Alexander Graham Bell National Historic Site, the Cape Breton Post, Baddeck’s Bell Buoy Restaurant and Sydney’s Belmac Supply are all eager partners in the initiative.”
Members of government and corporations will be asked to support the initiative by supporting and bringing children to the performance on July 8th, and to match or partner in the raising of funds for immediate use by the families who need support.
“Families in distress need both financial relief and inspiration for their future – and we aim to provide both on July 8th,” says MacDonald, a native of Port Morien. The Bells of Baddeck was “a tour de force production” in 2015 (Opera Canada) and an award winner with Destination Cape Breton. It opens on July 2 with 21 performances until August 2, 2016. Employing forty people, the show brought thousands of visitors to the Bell Museum last summer.
“A sell-out on July 8th is “all-out” support for Cape Breton,” says MacDonald. “It’s what Mabel Bell would have done –make a difference – help those in need. Now is the Time.”